Why Local SMEs Must Prioritize Cybersecurity and Digital Growth Now

In an increasingly digital world, small and medium enterprises (SMEs) in the Philippines must embrace both social media and cybersecurity to stay competitive. As businesses undergo rapid digital transformation, those that fail to adapt risk falling behind—or worse, becoming prime targets for cyber threats.

Edmark Estavillo, a cybersecurity consultant for Innovated Business Solutions (IBS), emphasizes that as online threats continue to grow in 2025, SMEs need to invest in robust security measures. Cyberattacks are no longer just a problem for large corporations; small businesses are often seen as easier targets due to their limited security resources. A single data breach can compromise sensitive customer information, damage brand reputation, and result in significant financial losses.

At the same time, leveraging social media platforms is becoming just as crucial. These digital channels provide SMEs with powerful tools to engage customers, enhance brand awareness, and build long-term business relationships. However, the benefits of digital marketing come with risks—without proper cybersecurity in place, businesses expose themselves to phishing scams, fake accounts, and data breaches.

IBS CEO Khelvin Cruz highlights a major challenge faced by many local SMEs: too much reliance on a single individual to handle critical business processes. This creates operational inefficiencies and increases the risk of errors, especially when it comes to security. By implementing structured processes and integrating artificial intelligence, businesses can improve workflow efficiency and reduce human error.

AI is also playing a growing role in business operations, from streamlining customer interactions to enhancing cybersecurity defenses. However, while AI offers numerous advantages, businesses must also ensure that these tools are deployed securely. Cybercriminals are increasingly using AI-driven attacks, making it more important than ever to assess the security of these technologies before adoption.

For SMEs looking to navigate this complex landscape, working with cybersecurity experts can make all the difference. At Directpath Global Technologies (DGT), we understand the unique challenges SMEs face. As a Managed Security Service Provider (MSSP), we offer solutions such as Managed Threat Detection (MTD), Extended Detection and Response (XDR), Vulnerability Risk Management as a Service (VRMaaS), and vCISO services. Our advanced AI division helps businesses optimize their operations while ensuring they remain protected against evolving threats.

The path to digital success requires a balance between opportunity and security. As SMEs expand their online presence and integrate new technologies, they must also prioritize cybersecurity. Investing in proactive security measures today is not just about protection—it’s about ensuring long-term business growth, resilience, and customer trust in an increasingly interconnected world. Source: Business Mirror